We’re pleased to share that our co-founder, Sara Hollander, has been invited to speak on a panel at VRMA in Nashville this October.
This is a conversation we’ve been eager to continue. It began on The Hospitality Breakthrough podcast, where Sara joined host Rachel Alday to examine a topic the industry too often overlooks: the working relationship between travel advisors and vacation rental managers, and what it will take to strengthen it.
Rachel is now bringing that discussion to the VRMA stage, and Sara will be part of the panel. Together, along with other industry leaders, they’ll explore how advisors and property managers can collaborate more directly, the barriers that have historically kept these two groups apart, and the practical steps both sides can take to build lasting partnerships. At its core, this is about moving the industry toward a model where advisors and managers work together, to the benefit of the traveler and the bottom line alike.
This is exactly the gap Travina was built to close. Travina is a platform that connects travel advisors directly with vacation rental managers, without the middlemen that usually sit between them. For too long, advisors looking to book vacation rental properties for their clients have had few good ways to find and work with property managers directly, and managers have missed out on a whole channel of qualified bookings as a result.
Travina brings the two sides together on a single platform, so advisors can source the right properties for their clients, and managers can reach an audience they’ve struggled to access. It’s a more direct, more transparent way to do business, and it’s precisely the kind of partnership this panel is about.
The conference runs October 4th through 6th in Nashville. The panel is Tuesday, October 5th, at 11 a.m.
If you’ll be attending VRMA, we would love to connect. To schedule a time to reach Sara directly at Sara@Travina.co.
We’d love for you to be part of the conversation shaping the future of our industry.

